Why Solar Companies Need a Social Media Strategy
Social media has revolutionized the way businesses operate. Almost all industries have an online presence or are trying to establish one. But if you are in the solar business, you might be wondering, how do I go about this social media thing, and why do I need it?
Are Your Customers Using Social Media?
According to a 2021 Pew Research, seven in ten Americans use social media to connect with each other. Of these, 81% are between the ages of 30-49, and 73% are aged 50-64. From these statistics, we would like to think that most of them are homeowners trying to cut their electricity and decision-makers looking for alternative energy sources. More interestingly, 69% of the population browse their Facebook timeline almost daily, 40% engage with their Instagram profile, and 28% engage with their LinkedIn profile often enough. You can be sure that your prospective clients are among those browsing their feeds daily, so you need a strategy to ensure you get quality solar leads.
How Will Social Media Help Me Sell Solar?
Improve Brand Credibility
About 81% of consumers conduct online research before making a purchasing decision. What will your leads find when they look up your business? Although you may be ranked first in the search engine, it would also be good if you had profiles on Facebook, Twitter, Instagram, or LinkedIn. Having a strong presence on several social media channels can help instill trust in your brand. When customers visit your social media profiles and see reviews from happy customers, pictures of previously completed projects, and you actively engage with others, they get a feeling of care and expertise. They will feel connected to you and develop a sense of trust. If you create social media profiles that show an attentive, knowledgeable company with happy customers, prospects will feel a lot more comfortable with the company.
Connect to New Prospects
Digital marketing aims at spreading the word about your brand on the internet. Social media gives advertisers the chance to get their message out to the relevant audience in a unique way. The good thing is social media platforms have the data to get you in front of your target audience. Before 2016, social media marketers would post their company’s content, and it would organically mix with posts from their friends and family. However, in 2016, Facebook changed its algorithm to prioritize posts from friends and family over business posts. This meant that businesses had to pay for their content to mix well with posts from friends and family. Regardless of what platform is best for your business, paid social media posts to allow you to reach out to your potential customers. Make your online presence solid so that people can find you easily. Focus on getting a lot of engagement on your posts.
Keep In Touch With Previous Customers
When you establish a good following, you will quickly realize that most of those you interact with on your brand are past customers. Although solar is a one-time purchase, its continued use can continue to delight customers with its many benefits. Using past customers and keeping them close is very good for your brand. This is because their authentic opinion on your business and solar energy can inspire others to take a chance on your company. By staying in front of their newsfeed, they won’t forget about you. This can help a lot when it comes to word-of-mouth recommendations and referrals. Platforms like Facebook allow users to leave reviews, giving a perfect opportunity for your happy customer to give their authentic opinions. Social media is one of the best ways to honestly show social proof to your customers and get quality solar leads.
Showcase Your Solar Expertise
As a solar expert, conveying expertise and trust is extremely important. Customers will be investing large amounts of money with the hope that their solar system will have fully paid for itself in a few years. Therefore, your customers need to be sure that by working with your company, they are getting themselves a team of experts. Sharing industry news and tips and answering commonly asked questions will show that you know your stuff. The more you share helpful information that is educative and understandable, the more your audience will see you as the go-to source for everything solar. Position your solar company as a resource. This can help gain commercial solar leads because companies are impressed by competency.
Gain Insight on Marketing Expenditure and ROI
The most rewarding and exciting thing about social media is the ability to give marketers a track to the returns. A newspaper advert can generate 100 solar leads or it may generate 0 leads and you never know. However, with a Facebook-sponsored post, you can set up tracking to know how many customers convert from the post. This will not only help you defend your budget and make your team look great to leadership during budget discussions, but it also gives you valuable insight into how customers react to what you are putting out. You can identify what is working and what needs to be changed so that you can spend the budget efficiently. Whereas LinkedIn can be great at collecting emails using an e-book download, Facebook can be what’s driving your social media conversions. Whichever way, you’ll know what is working well for your business on each platform.
In conclusion, those are reasons you need a social media marketing strategy as a solar company. All these points show that a proper social media marketing strategy can get your solar business off the roof. If your social media presence is solid enough, rest assured that you won’t miss a client. Here at Solar Exclusive, we offer high-quality residential and commercial solar leads. We value your solar business and ensure you get more value for every coin you spend with us. Join us today and enjoy our highly qualified leads!